1Year1Cause
1Year1cause was a charity event in Montreal. This was the first time this event took place, therefore the brand awareness and online presence needed to be built from scratch.
Services: Brand strategy and Development, Social Media Strategy and Management, Content Creation
The project:
1Year1cause was a charity event in Montreal. This was the first time this event took place so there was no brand awareness.
Goal and KPIs:
Sell 300 tickets online through Eventbrite
Get 1000$ of donations online
Strategic and creative process:
Set up of social media accounts
Build brand and marketing strategy online in french
Cobranding
Create content
Engage with community
Results:
Sold out event
Strong brand awareness that got the attention of public figures like Rachid Badouri, Shany Bolte, Leslie Passerino.
Over 1000$ of donations
Power in Numbers
Over 300
Tickets sold
500%
follower increase across all platforms
5
Key partnership secured through social media
Project Gallery
