1Year1cause was a charity event in Montreal. This was the first time this event took place, therefore the brand awareness and online presence needed to be built from scratch.
Services: Brand strategy and Development, Social Media Strategy and Management, Content Creation
1Year1cause was a charity event in Montreal. This was the first time this event took place so there was no brand awareness.
Goal and KPIs:
Sell 300 tickets online through Eventbrite
Get 1000$ of donations online
Strategic and creative process:
Set up of social media accounts
Build brand and marketing strategy online in french
Engage with community
Sold out event
Strong brand awareness that got the attention of public figures like Rachid Badouri, Shany Bolte, Leslie Passerino.
Over 1000$ of donations
Power in Numbers
follower increase across all platforms
Key partnership secured through social media