1Year1Cause

1Year1cause was a charity event in Montreal. This was the first time this event took place, therefore the brand awareness and online presence needed to be built from scratch.

Services: Brand strategy and Development, Social Media Strategy and Management, Content Creation

The project:

1Year1cause was a charity event in Montreal. This was the first time this event took place so there was no brand awareness.

Goal and KPIs:

  • Sell 300 tickets online through Eventbrite

  • Get 1000$ of donations online


Strategic and creative process:

  • Set up of social media accounts

  • Build brand and marketing strategy online in french

  • Cobranding

  • Create content

  • Engage with community


Results:

  • Sold out event

  • Strong brand awareness that got the attention of public figures like Rachid Badouri, Shany Bolte, Leslie Passerino.

  • Over 1000$ of donations

Power in Numbers

Over 300

Tickets sold

500%

follower increase across all platforms

5

Key partnership secured through social media

Project Gallery