Club Social Hibiscus
Club Social Hibiscus is a Montreal association that organizes events for the Caribbean diaspora and Caribbean culture lovers. Their goal is to encourage networking and fun by offering regular events and activities in the Montreal area. The club did not have any brand or marketing before requesting my help.
Services: Brand Development and Strategy, Marketing Strategy, Social Media Management, Content Creation, Creative Design
The Project:
Club Social Hibiscus is a Montreal association that organizes events for the Caribbean diaspora and Caribbean culture lovers. Their goal is to encourage networking and fun by offering regular events and activities in the Montreal area. The club did not have any brand or marketing before requesting my help.
Goal and KPIs:
Help build brand awareness online
Promote events with the goal of selling out tickets
Engage with community
Strategic and creative process:
Build brand guidelines and the brand substance (mission, vision, values, personality, voice, etc.)
Design graphics that correspond to the brand personality
Ramp up engagement through content and giveaways
Encourage users to create UGC during the events
Results:
Every event has been sold out since the creation of the club
Customer satisfaction increased due to matching brand experience online and offline
Requests to cobrand future events due to strong brand awareness online
Power in Numbers
over 500
tickets sold online in total due to digital marketing
19%
overall engagement rate
200%
follower increase in 3 months
Project Gallery
