Club Social Hibiscus

Club Social Hibiscus is a Montreal association that organizes events for the Caribbean diaspora and Caribbean culture lovers. Their goal is to encourage networking and fun by offering regular events and activities in the Montreal area. The club did not have any brand or marketing before requesting my help.

Services: Brand Development and Strategy, Marketing Strategy, Social Media Management, Content Creation, Creative Design

The Project:

Club Social Hibiscus is a Montreal association that organizes events for the Caribbean diaspora and Caribbean culture lovers. Their goal is to encourage networking and fun by offering regular events and activities in the Montreal area. The club did not have any brand or marketing before requesting my help.


Goal and KPIs:

  • Help build brand awareness online

  • Promote events with the goal of selling out tickets

  • Engage with community


Strategic and creative process:

  • Build brand guidelines and the brand substance (mission, vision, values, personality, voice, etc.)

  • Design graphics that correspond to the brand personality

  • Ramp up engagement through content and giveaways

  • Encourage users to create UGC during the events


Results:

  • Every event has been sold out since the creation of the club

  • Customer satisfaction increased due to matching brand experience online and offline

  • Requests to cobrand future events due to strong brand awareness online

Power in Numbers

over 500

tickets sold online in total due to digital marketing

19%

overall engagement rate

200%

follower increase in 3 months

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