MOKO

MOKO is the first mobile app to promote and stream Afro and Caribbean music. They were launching the first version of their app and needed marketing support to prepare for the launch.

Services: Brand management, Social media Strategy and Management, Content Creation

The project:

MOKO is the first mobile app to promote and stream Afro and Caribbean music. They were launching the first version of their app and needed marketing support to prepare for the launch.

Goals:

  • Customer acquisition

  • Brand awareness

  • Retention

  • Exposure


Strategic and creative process:

  • Education: Guide the audience and help them integrate the MOKO app into their routine. The app is meant to highlight Afro and Caribbean music worldwide.

  • Brand Awareness: familiarize the audience with the brand.

  • Customer acquisition: Have people move to the second step of the customer journey, which is to download the app.

  • Engagement and community management: Build trust and rapport with the potential users online


Results:

  • The App debuted in the Top 30 of the most downloaded apps from the Apple store

  • Over 15 000 app downloads in 2 months

  • Brand awareness and cohesiveness improved online, which sparked interest for funding and other business opportunities

  • Overall social media engagement went from 2% to 8% in 3 months

  • Instagram followers went from 1500 to 3000 in 3 months

Power in Numbers

15000

App Downloads

1500

followers in 3 months

6%

engagement increase in 3 months

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