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  • Writer's pictureKetsia Colas-Leroy

Create content efficiently: The Beauty Professional's Guide to Content Creation days


Let’s dive into the world of content creation, specifically tailored for you—the beauty professionals and service providers. We're talking about the makeup artists who make our faces canvases, the hairstylists who sculpt our locks like artists, and the skincare specialists who keep our complexions radiant.


Let’s be real, the beauty industry is not just about the glitz and glam; it's also about smart, strategic content creation. You know the struggle: one minute you're contouring cheekbones, the next you're trying to capture the perfect brow fill on camera. It’s a juggling act between appointments and ensuring your social media is as polished as the nails you just finished filing.



Batch and Snap: The Prep Work

First things first, let’s talk about batching. This isn't just a buzzword; it's a lifesaver. Batching means grouping similar tasks together to maximize concentration and minimize distractions. For instance, if you're planning to showcase a series of skincare routines, prepare your products, tools, and set-up in one go. This way, you're not scrambling between clients to find that elusive jade roller or the perfect lighting setup.


Setting the Stage: From Prep to Perfect Shots

Now, imagine it’s your shooting day. You’ve got a lineup of looks to capture, from the sultry smokey eye to the beachy waves hair tutorial. Start with a prep day or morning. Get those brushes cleaned, those palettes organized, and those products lined up ready to go.

When it’s go-time, give yourself a schedule for the content you have to film. Decide what look you’re going to start with. Maybe it’s the one that takes the longest to set or the one that you’re just buzzing to get out there.


Finding Inspiration: The Mood Board

Before you even unscrew the cap on that foundation, take a moment for some content inspiration. Pinterest, Instagram, Tiktok—these are your libraries of creativity. Create a mood board that captures the essence of the looks you want to capture. What’s the vibe for each piece of content? Romantic, edgy, minimalist? This isn’t just about copying—it’s about sparking that creative flame and carefully communicating it to your target audience.


Lights, Camera, Action: The Shoot

With your stage set, it’s time to start snapping. Begin with the wide shots. Capture the whole scene—the array of products laid out, the brushes at the ready, the chair waiting for its next client. This sets the scene for your followers, giving them a taste of the magic you're about to create.

Then, move in. Zoom in on the details—the flick of the eyeliner, the gradient of the eyeshadow, the precision of the lip liner. These close-ups are gold; they show your skill and the quality of your work. Always film with the highest quality settings, and in vertical format (think Instagram story) if your content will solely be used on social media. Snap pictures, and videos. Capture everything you can, even if you don't necessarily see the purpose of it just yet. It could be used in future content as B Roll.


The Art of Repurposing: Maximizing Content

Here’s where the smart part comes in—repurposing content. Let’s say you’ve done a fabulous cut-crease eyeshadow look. That’s not just one post; it’s a goldmine. Break it down: one post for the full look, one for the step-by-step, one for the tools used, and maybe even a quick video on the blending technique and tips.


The Finishing Touches: Engaging with Your Audience

After you’ve captured the look from every angle, it’s time for the finishing touches. Show the look in action—a client checking themselves out in the mirror, a before-and-after, a video of curls bouncing. These shots add life to your content and show your work in the real world.



The Wrap-Up: Clean Up and Plan Ahead

Once the last snap is taken, it’s time to clean up. But even this can be content—time-lapse videos of the clean-up can be oddly satisfying and show the real side of beauty work.

And there you have it—a content creation flow that’s as seamless as your latest balayage. Remember, it’s not about working harder; it’s about working smarter. With a little prep and a lot of creativity, you can turn one day of shooting into a week’s worth of engaging content. Keep shining, keep creating, and most importantly, keep it real. Your followers will love you for it.

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