top of page
  • Writer's pictureKetsia Colas-Leroy

TikTok for Beauty Pros – 10 Video Ideas to Catapult Your Business

TikTok Is Your New Business Ally!

So, you've heard about TikTok, right? It's no longer just a platform for dance-offs and lip-sync battles. TikTok can be your secret weapon if you're in the beauty business. However, before we dive into video ideas, let's discuss your strategy.

You need to understand your Unique Selling Proposition (USP) and identify your ideal client. I've gathered information to assist you in creating and posting content that resonates with your audience while helping you stand out from your competitors. Are you ready? Let's get started!

Understanding Your Unique Selling Proposition and Ideal Client

Before you press that record button, pause for a moment. Reflect on what sets you apart from other beauty service providers. Is it your specialized techniques, exceptional customer service, or unwavering commitment to using eco-friendly products?

Now, visualize your ideal client. Are they brides-to-be in search of a makeup artist for their special day? Perhaps they're busy professionals seeking convenient beauty services.

Your grasp of your Unique Selling Proposition (USP) and your ideal client will be a compass in your content creation journey. It can help you connect effectively with the right audience.


1.The Magic of Transformations

Demonstrate your expertise through captivating before-and-after videos of your clients. Remember, always obtain their permission before sharing these transformations!

Here’s an example from Nailsproacademy:

2.The Lowdown on Beauty Products

Do you have thoughts on the latest beauty products? Don't hesitate to share them! Your followers will appreciate your candid reviews, and it's an excellent means of bolstering your credibility.

Here’s an example from ballpit_nail:

3.A Day in Your Life

Invite your followers to take a glimpse into your daily routine as a beauty service provider. This approach can humanize your brand and cultivate a stronger bond with your audience.

Here’s an example from Stephbarronladylux:

4.Beauty Hacks - Your Secret Weapons

Have some beauty hacks up your sleeve? Don't hesitate to share them! Your followers will surely appreciate these practical tips.

Here’s an example from Kevikodra:

5.Step-by-Step Tutorials

Educate your followers on how to recreate specific looks or make the most of particular products. Tutorials are viral on TikTok and are an excellent platform to showcase your expertise.

Here’s an example from Madddnot:

6.Answering the FAQs

Do you have recurring questions that keep coming up? Address them in a video. Whether it's about your services, products, or offering general beauty advice, this approach effectively provides value to your followers and establishes yourself as an expert in the field.

Here’s an example fromsweetnailsbysab:

7.Behind the Scenes - The Real Deal

Reveal to your followers what happens behind the scenes. Whether setting up for a client, cleaning your tools, or ordering new products, this is an excellent way to showcase the dedication and hard work that goes into providing top-notch beauty services.

Here’s an example from makeupbyshannonmarie:

8.Happy Clients, Happy You

Do you have satisfied clients? Highlight their testimonials in a video. Testimonials are a potent tool for building trust and drawing in new clients.

Here’s an example from fleekink_:

9.Trending Challenges - Your Time to Shine

Jump into trending TikTok challenges that align with your brand. This strategy can significantly boost your visibility on the platform and draw in new followers.

Here’s an example from nailsnlashesby_cielo:

10.Your Workspace - The Grand Tour

Invite your followers to take a virtual tour of your workspace. Whether a home studio or a salon, showcasing your workspace can foster a stronger connection between you and your followers.

Here’s an example from tammy_aesthetics:


TikTok stands as a potent tool for beauty service providers. Armed with a profound understanding of your Unique Selling Proposition (USP) and your ideal client, along with these video ideas, you're now equipped to craft compelling content that highlights your skills, establishes a genuine connection with your audience, and propels the growth of your business. So, pick up your camera and let the TikToking begin!

18 views0 comments


bottom of page