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  • Writer's pictureKetsia Colas-Leroy

Instagram Aesthetics for Brands: Top Apps to Elevate Your Social Media Presence

Updated: Jul 26, 2023


Top Apps for the best Instagram aesthetics

Mastering Instagram Aesthetics for Your Brand

Crafting an Instagram aesthetic is a crucial part of social media marketing for brands. It's about creating a cohesive visual identity that tells your brand story, attracts your target audience, and sets you apart in the crowded digital landscape. But how do you achieve that picture-perfect feed that's not only visually appealing but also resonates with your audience's needs? The secret lies in the right tools. Here are my go-to apps for creating an Instagram feed that's not just visually stunning, but also strategically aligned with my brand's marketing goals.

1. SnapSeed: The Essential Photo Editing App for Brands

Snapseed Logo

SnapSeed is my first stop in the photo-editing process. This powerful tool allows brands to enhance their images with professional-grade editing features. From adjusting highlights and shadows to using the selective tool for targeted modifications, SnapSeed is an essential app for brands looking to elevate their Instagram aesthetics.

Snapseed app view
Source: https://cdn.iphonephotographyschool.com/wp-content/uploads/Snapseed-App-Update-18.jpg

2. VSCO: The Go-To App for Instagram Filters

VSCO logo

Next on the list is VSCO, a favorite among brands for its wide array of filters. With its extensive selection and user-friendly interface, VSCO helps brands maintain a consistent visual theme on their Instagram feed. My top picks are the A5 (Analog) and HB2 (Hypebeast) filters, which I use sparingly for a more authentic look.

VSCO app view
Source: http://lifeinlofi.com/wp-content/uploads/2013/09/vsco-cam-screen-0913-01.jpg

3. Retouch: The Quick Fix for Cleaner Images

Retouch app

Every brand needs a quick fix for those minor distractions that can detract from an otherwise perfect image. That's where Retouch comes in. This handy app allows brands to easily remove unwanted elements from their photos, ensuring a cleaner, more polished look on their Instagram feed.

Retouch app view
Source:http://imgsdown.1mobile.com/group2/M00/FB/E4/S36rZFm4NT2AIb3kAAeNBFBlA4k428.png

4. UNUM: The Ultimate Instagram Planner for Brands:

UNUM logo

Last but not least, UNUM is a game-changer for brands seeking to plan their Instagram content in advance. From scheduling posts to planning captions and hashtags, UNUM is an all-in-one solution for brands aiming to streamline their Instagram content strategy and maintain a consistent aesthetic.

Unum App
Source: https://static1.squarespace.com/static/56db7d4a8a65e2210b5c0cb2/t/59ab9cc63e00bebf33c7df1f/1504419033281/Unum+Instagram+Planning+App.png


Conclusion: Elevating Your Brand's Instagram Aesthetics

Creating an Instagram feed that's visually pleasing and strategically aligned with your brand's goals is an art. It's about telling your brand story, connecting with your audience, and standing out in the crowded digital landscape. With these apps in your toolkit, you're well on your way to creating an Instagram feed that's not just visually stunning, but also effectively speaks to your audience's needs. So, what are you waiting for? Start leveraging these tools today to elevate your brand's Instagram aesthetics and boost your social media marketing efforts.

Happy Feed planning!

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